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Taylor Swift, Kenny Chesney in Power Positions

Taylor Swift photo by Amanda Eckard/CMA, courtesy of Erickson PR.

Taylor Swift photo by Amanda Eckard/CMA, courtesy of Erickson PR.

Taylor Swift, Kenny Chesney and Rascal Flatts are among the most powerful celebrities in the world, right alongside Oprah Winfrey, Madonna and U2.

That’s one way to interpret the latest edition of Forbes magazine’s Celebrity 100, a ranking that goes beyond finances to provide a full picture of famous people’s star power. The list measures their income as well as their performance in four different media forms — TV/radio, press, the Internet and social media — to provide an overview of the celebrities’ relative place in the pecking order of popularity.

Buoyed by a No. 3 ranking in social media, Taylor came in at No. 12 on the list, one slot ahead of Miley Cyrus. Kenny, aided by an estimated $50 million in revenue, landed at No. 54. Rascal Flatts finished at No. 62, Toby Keith emerged at No. 67, and Keith Urban popped in at No. 76, sandwiched between Reese Witherspoon and Julia Roberts.

Given the amount of joint coverage Keith and his wife receive, it’s surprising to discover Nicole Kidman is nowhere on the chart, which does make room for comedian Jeff Dunham, Chelsea Handler, Jennifer Love Hewitt and Mariska Hargitay.

Oprah, who ranked No. 1 in both income and TV/radio, topped the entire list. Music acts in the Top 10 include Beyonce Knowles, No. 2; Lady Gaga, No. 4; Britney Spears, No. 6; U2, No. 7; and Madonna, No. 10. Go here for a complete list of The Celebrity 100.


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