The Band Perry took a bit of a risk when it released “If I Die Young” this year. But the latest development for the trio is essentially a thumbs up for the siblings’ willingness to trust their guts.
“This just in,” the band tweeted on Wednesday. “If I Die Young is now GOLD!! 500,000 in sales and counting!! A million thank yous to each one of you who lent your ears and hard earned dollars.”
“If I Die Young” defied some conventions in the music business. People generally respond to songs that fit their mood, so music execs figure that the public is more responsive to upbeat songs in the summer and to ballads in the winter. “If I Die Young” was released in May, setting them up to have a slow song about mortality airing in summer months when a lot of people are thinking of vacations and the beach.
That went against the grain, but their record company thought the song was big enough to defy the rules. And, as the gold record attests, they were right.
“We all sat around a table,” Kimberly Perry recalls, “and said, ‘You know what? Death’s a part of life.’ And even during the summer, we saw how the song was connecting, across socio-economics, across genres, across ages. Literally 3-year-old kids like to sing this song, all the way up to our 80-year-old grandmother.”
The success of “If I Die Young” puts The Band Perry in a good position as it releases its debut album Oct. 12. In the meantime, they’re likely to be singing the song on the Grand Ole Opry on Saturday. Others on the show that night include Craig Morgan, Bill Anderson, Charley Pride and Kevin Costner & Modern West.