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Taylor Swift Now Selling Big

Taylor Swift photo courtesy of Big Machine Records.

Taylor Swift released her latest album on Monday. And you probably know that, because she’s seemingly been on every television show and in every newspaper and magazine talking about Speak Now or singing songs from the project.

All that work is apparently paying off. Billboard is predicting the first-week numbers for the album could possibly go as high as 1 million copies. Right now, the magazine says music-business insiders are expecting it to sell in the neighborhood of 800,000-900,000 copies, which would make it the best start for any release in any genre this year. Eminem’s Recovery album has the best first-week numbers thus far in 2010 after selling 741,000 copies, according to Nielsen SoundScan, when it was first released.

All of that talk puts Taylor in an awkward position. She’s a 20-year-old recording artist. Her focus is — and should be — creating music, not selling it. But the industry’s been in a big slump for years, and since she’s one of its biggest stars, there’s a lot of pressure being directed at her.

For her part, Taylor’s done her best all along to divorce herself from the results, though she’s clearly put in the work — in writing, recording and promoting Speak Now. She’s making a valiant effort to control what she can and to let go of expectations about the things she can’t control.

“I’ve made music that I’m really proud of,” she says. “I worked really hard to make the album packaging full of little surprises and fun things for the fans to discover. I can control that. I can control how much effort and work I put into the album promotion. I’m doing that. I can’t necessarily control what that number’s gonna be. Or how early my record’s gonna leak. So it’s a big we’ll-see on what the number is. I am just as on-the-edge-of-my-seat as everyone else is.”

Taylor recently stopped by GAC and talked about the process of recording the new CD. Watch this clip and you’ll see exactly how involved she was!

Taylor’s efforts include an extremely unique promotion today. She’s performing in a JetBlue terminal at John F. Kennedy Airport in New York, then she’ll play for passengers on a flight to Los Angeles. That’s literally a high-flying career!

For the record: It’s been more than two years since any artist sold more than 1 million copies of an album in one week. It last happened in June 2008 when rapper Lil Wayne sold 1.006 million of Tha Carter III.

If you’re looking for more exclusive interviews with Taylor, we have a total of 13 — her lucky number! We also have 3 new Fan Q&A clips from Taylor. Watch them all HERE!


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