Tim McGraw has forged a partnership with Outback Steakhouse not only as a sponsor for his upcoming Emotional Traffic Tour, but also as a means of using his ‘business’ to give back to the men and women who serve our country. Tim was on hand at Fort Sam Houston in San Antonio yesterday to help launch Outback’s second annual Thanks For Giving program, which raises money for Operation Homefront. From now until April 5, Outback is offering the Red, White and Bloomin’ menu to diners. Five percent of sales from this menu will go help raise $1 million for Operation Homefront.
“The Thanks For Giving program is a nationwide effort,” said Jeff Smith, president of Outback Steakhouse. “It’s all about raising funds and awareness for our US Military troops, veterans, and their families and to be able to fulfill their needs through Operation Homefront, which is a non-profit organization that provides emotional and emergency support and essential support to military families as they are making the transition from coming back from overseas.”
For Tim, who has a sister who is a veteran, the partnership with Outback is a no brainer. His status as a country music superstar allows him to bring awareness to the program while enabling him to give back on a personal level as well.
“We’re all out to do our business,” Tim told GACTV.com, “but when you can give something back along the way, you can find a way to work together to help other people out and to put money into the organization that you support — especially the military for me, because my sister is a veteran. I have great friends who are veterans and have been in the military forever. Working with a company [that is] able to have a platform to put some money back into an organization that they’re proud of — and a program that does a lot of good for a lot of people – that’s a bonus for me.”
Earlier in the day, Tim and Jeff served 350 troops from the San Antonio area, representing all five branches of the military, a lunch from Outback and were also able to spend time with Operation Homefront, delivering fulfillments to wounded warriors and speaking with a group about how much the organization supports them.
“When a solider goes off to war, it’s not just about that soldier, it’s about the family that he leaves behind,” said Tim. “And more importantly, [it's about] when they come back with emotional problems and physical problems from being at war and what the families have to deal with. That means a loss of income in a lot of cases, it means the loss of a place to live, it means medical bills. There are all sorts of problems that come along with that. To know that you’re involved with a company like Outback who cares about that and has set up a platform that allows you as an artist to come in and help them contribute to that situation — and then you go and see the results of it is a pretty good day for me,” Tim said.
Jeff says Tim is the perfect partner for Outback because of both his reach as an entertainer and his genuine interest in the well-being of others.
“Tim brings a platform that reaches many people and through our relationship we have common philosophical values to help our communities and make this country a better place to live,” said Jeff. “He truly cares about the welfare of all of these individuals that we’re helping.”
The Red, White, and Bloomin’ menu is available through April 5 and includes Outback favorites like the blooming onion, sirloin steak, and even strawberry waffle shortcake.