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Joe Nichols Signs Endorsement Deal With Roper

Joe Nichols photo by Jon Smith, courtesy of Universal Records South.

Joe Nichols has signed a long-term endorsement agreement with western apparel company, Roper. Joe was involved with Roper last year and his work with the brand impressed the company so much that they decided to formalize their relationship.

“Roper has had a long tradition of sponsoring cowboys and rodeo personalities and we felt it was time to include country music in our endorsee mix,” Gary Mandelbaum, president of Karman, Inc., home of Roper, said. “After all, western apparel and footwear and country music share a bond as old as the two industries themselves. Joe did such an incredible job for us last year anchoring our advertising and marketing campaign, we felt a more formal relationship was warranted.”

“Working with Roper has been great and I’m glad to be extending our partnership,” Joe said. “The things that Roper has built their company around are the same things that are important to me in my family and in my business. They’re a family-owned and operated business, and they believe that working hard and knowing and respecting your customers is the foundation of a successful business. That’s something I respect and can get behind.”

Joe will be hanging out at the GAC booth in the CMA Music Festival exhibition hall on Friday, June 10 from 3:00 pm to 4:00 pm to sign autographs and meet fans. Check our booth schedule to find out when you can meet your favorite country artists.


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