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Watch Joe Nichols’ New Video, “Take It Off”

Joe Nichols

Joe Nichols on the set of his new video, "Take It Off." Photo by Ann-Marie Hensley, courtesy of Show Dog-Universal Music.

If you happened to be visiting Nashville recently and saw bikini-clad women, a Tiki bar and a swimming pool in the middle of downtown, you weren’t having a heat stroke. You were simply seeing Joe Nichols film the video for his new single, “Take It Off.” But although the title is wink-wink suggestive, Joe says the message is meant to be encouraging.

“Yeah, the title does make it sound like a ‘Tequila Makes Her Clothes Fall Off’ kind of song,” laughs Joe. “But titles can be deceiving. ‘Tequila’ was a playful song and so is this one. Basically the song’s lyrics are encouraging you to take off that heavy responsibility, those cares and woes, and enjoy life. And that’s the idea we wanted to present with the video. I am encouraging these hard working people to lighten up and take it easy, if only for an afternoon.”

To do that, the video crew set up a large swimming pool as well as a tiki bar in downtown Nashville and enlisted the aid of more than a dozen “business men and women.” “It was a pretty warm summer day when we shot, so I don’t think it was too hard for them to step out of those business suits, and into their bathing suits,” Nichols says.

The video was directed by Potsy Ponciroli with TackleBox Films, and is airing on GAC now. You can also watch the clip below. Tell us what you think!

Click here to view the embedded video.

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