Zac Brown Band and Jack Daniel’s have teamed up to provide fans with a one-of-a-kind concert experience. Officially kicking off at the band’s upcoming sold out two night stand at Red Rocks in Morrison, Colorado on September 5 and 6, the partnership includes U.S. and Canada advertising, a dedicated responsibility campaign and co-presenting tour support. It is the first major partnership between the famous Tennessee distillery and a musical artist in more than a decade.
“There is a natural affinity between Jack Daniel’s friends and Zac Brown Band fans,” said Jeff Arnett, Jack Daniel’s Master Distiller. “They are folks who embrace authentic values, love great music and the spirit of friendship. We couldn’t be happier to partner with ZBB.”
Jack Daniel’s will have a presence at the band’s pre-concert ‘Eat & Greets’ and the Jack Daniel’s experience, ‘Lynchburg on Wheels,’ will appear at several of Zac Brown Band-branded food and music festivals. There will also be ticket giveaways and other activities as well as a commemorative bottle program in support of Camp Southern Ground, Zac Brown’s camp for children with special needs.
“We love what we do and every night when we take the stage, we promise to blow our fans away with an experience unlike any other,” said Zac Brown. ”Jack Daniel’s is one of the most iconic American brands and because of their dedication to giving people their very best, they’ve earned some of the most loyal fans in the country. We’re proud to be working with them.”
A focal point of the partnership will be a campaign to encourage responsible drinking. “Jack Daniel’s and Zac Brown Band both like having fun, and we also share a core belief in responsibility,” Jeff Arnett said. “We are teaming up to deliver a campaign that conveys a meaningful responsibility message to engage consumers.”
Zac Brown Band recently celebrated another No. 1 with their single “Knee Deep” featuring Jimmy Buffett. Watch their video for the song which chronicles the adventures of the Boatwood brothers in Mexico HERE.