Martina McBride will turn the Empire State Building pink on October 14 in an effort to raise awareness for breast cancer. The lighting will be followed by the Martina McBride: Light Up The Sky event, held in partnership with Stanford Women’s Cancer Center. The event will include a VIP-invite reception and a private concert by Martina, showcased on Clear Channel Radio’s website.
“October 14th will be a very special day to send a collective message of hope to breast cancer patients, survivors and their supporters as we turn one of the world’s most popular landmarks pink,” Martina said.
The event caps off a week of promotion for her new album, Eleven, which will be released on October 11. This will be the first time an artist has ever performed a private concert at the Empire State Building. Martina’s current single, “I’m Gonna Love You Through It,” tells the story of a woman diagnosed with breast cancer and her husband standing by her side as she undergoes treatment.
“The first time I heard “I’m Gonna Love You Through It” I got chills from my head to my toes,” Martina said. “I get chills every time I sing it live. I’ve heard from so many people that this song has touched their lives. To be able to sing this from such an iconic place as the Empire State Building among breast cancer survivors and their supporters will be an incredibly special and meaningful experience for me. I am excited that the team from Stanford will be there with me. It is a perfect fit.”
“Each October we look forward to lighting the Empire State Building pink in an effort to raise awareness for breast cancer,” Melanie Maasch, Director of Brand Development and Public Relations for the Empire State Building, said. “To have an artist of Martina McBride’s caliber not only light the building but also perform at the building is a true honor and something we are very much looking forward to next month.”
Martina’s performance at the building is being presented in partnership with Stanford Women’s Cancer Center. The new center, which opened June 27, provides comprehensive and compassionate care for women with breast and gynecologic cancers.
“The new Stanford Women’s Cancer Center is conceived with the whole patient in mind,” Jonathan Berek, Director of Stanford Women’s Cancer Center, said. “We have optimized our existing strengths in cutting-edge translational medicine and combined them with supportive services for patients and their families. We are honored to be a part of this event, and appreciate the message of Martina’s song. Cancer affects everyone, including those in a supportive role.”
The Empire State Building isn’t the only historic landmark Martina will turn pink in October. She will flip the switch to turn the Grand Ole Opry pink on October 22 as part of the Opry and Women Rock For The Cure’s annual Opry Goes Pink show. The show will broadcast live on GAC at 9/8 CT during Opry Live.