GAC’s exclusive live coverage of the Wrangler National Finals Rodeo in Las Vegas on December 1-10 brought in historic ratings for the network. The WNFR delivered a network record of 9.8 million viewers across all telecasts, 4.1 million in adults ages 25-54. GAC was able to connect the interest country music fans have for rodeo by including Trace Adkins, Garth Brooks, Reba McEntire, Travis Tritt and Chris Young in their coverage. Craig Morgan served as a roving reporter for Inside the WNFR which took fans behind the scenes of the rodeo.
“The connection between country music fans and the rodeo lifestyle has never been stronger,” GAC President Ed Hardy said. “Our bringing live coverage of the entire Wrangler NFR has brought hundreds of thousands of new fans to experience both WNFR and GAC.”
This was GAC’s first year serving as as the home of the WNFR, sanctioned by the Professional Rodeo Cowboys Association. GAC also carries the PRCA’s Xtreme Bulls Tour and its championship rodeos. The Wrangler National Finals Rodeo brings nearly 200,000 fans to the Thomas & Mack Arena each year, an event that is sold out years in advance.
“The PRCA is overwhelmingly pleased with the move to GAC,” PRCA Commissioner Karl Stressman said. “We strongly believe that GAC’s commitment to the PRCA, including consistent time slots, LIVE coverage of all 10 rounds of the Wrangler NFR and year-round promotion will not only help us better serve our current fan base, but will also provide our great sport with the depth and quality of coverage that will help us develop new fans. The success of this year’s WNFR only proves our shared synergies and we are looking forward to a continued partnership with GAC.”
“This is, as they say, a ‘good ride,’” Ed Hardy said. “There is no better fit than GAC viewers, country music fans, and fans of professional rodeo. We can’t wait ‘til next year.”
If you missed our live coverage, catch up with photos, video highlights and more HERE.