Toby Keith is the lone country artist nominated for Favorite Male Singer at Nickelodeon’s Kids’ Choice Awards. He’s up against Usher, Bruno Mars and Justin Bieber in the all-genre category. The nomination comes in the middle of a wave of popularity brought on by Toby’s latest single, “Red Solo Cup.”
One of the fastest hits in Toby’s career, “Red Solo Cup” launched with a viral video that recently surpassed 15 million views and features several of Toby’s famous friends such as Joe Nichols and Eric Church, among others. Single sales skyrocketed and pushed Toby’s latest album, Clancy’s Tavern, back into the No. 1 spot on the country album chart.
The success of “Red Solo Cup” has leaked into merchandise sales as well. Demand for the ‘Proceed To Party’ t-shirt has exceeded supply via Toby’s online store. The song was also featured in Fox’s hit TV show, Glee, and was recently the Free Track of the Week on Tap Tap Revenge, the No. 1 best-selling app store music game.
Toby’s music isn’t the only thing picking up accolades. His I Love This Bar And Grill chain of restaurants was recently named one of Time’s Top 10 Celebrity Restaurants and his nominated for the ACM Nightclub of the Year award. Toby himself is nominated for three ACM Awards.