First Lady Michelle Obama will present Taylor Swift with The Big Help Award at Nickelodeon’s Kids’ Choice Awards. Taylor is being recognized for her philanthropic endeavors, including her work with tornado and flood victims in the United States. The First Lady received The Big Help Award at the 2010 Kids’ Choice Awards in recognition of her Let’s Move! Campaign, which encourages children to lead a healthier lifestyle.
“Taylor’s dedication to helping others has encouraged her fan base to do the same, and this is the very core of what The Big Help is, inspiring others through action,” Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon Group said. “We are honored that First Lady Michelle Obama, a past recipient of The Big Help Award, will be presenting this formidable and inspiring artist with this much deserved honor.”
In the spring of 2011, Taylor took the unprecedented step of opening the last dress rehearsal of her Speak Now World Tour to fans as a fundraiser for victims of the deadly tornadoes that struck the Southeast last spring. The event raised more than $750,000. Taylor is also involved in partnerships with the Make-A-Wish Foundation, St. Jude Medical Center, Habitat for Humanity, TJ Martell Foundation, The Red Cross, The Salvation Army, Nick’s Kids, and the Victory Junction Gang Camp, among others.
Nickelodeon’s The Big Help is a prosocial initiative that encourages kids to take positive action on issues that are important to them. The goal of the campaign is to launch movements led by kids that focus on key issues like health, education, community service and the environment. This is the fourth year The Big Help Award has been awarded to a celebrity who embodies the spirit of the Nickelodeon Big Help initiative. Previous winners include Michelle Obama, last year’s winner, Justin Timberlake, and Leonardo DiCaprio.
Kids can pledge to make a difference in their community by going to www.nick.com/thebighelp/. The Kids’ Choice Awards hosted by Will Smith will air live on Nickelodeon on Saturday, March 31, at 8/7c.