The Band Perry and Kimberly Williams-Paisley have partnered with Walmart and the Walmart Foundation along with General Mills, ConAgra Foods, Kraft Foods and Kellogg Company to fight hunger this spring. The campaign, which kicked off with an event in Nashville on April 9, will give millions of Americans the chance to help by shopping at Walmart or visiting the company’s Facebook page through April 30.
Donations to food banks typically decrease in the springtime, leaving them unable to meet the needs of the nearly 49 million Americans who will need their services at some point this year. Customers can visit Walmart stores nationwide and purchase participating products that will help provide meals to families struggling with hunger. In-store signage will direct customers to participating products and on-package labels will give information on how to generate meals by entering product codes online, sharing a hashtag on Twitter or scanning a QR code.
“Hunger is a defining issue for America as millions struggle to put food on the table every day,” Jack Sinclair, executive vice president of Walmart’s U.S. grocery business, said. “Helping fight hunger is something our associates, customers and supplier partners believe in and together we can help make a positive impact on this issue. Simply by going into a Walmart store or going online, every consumer in America has the opportunity to join this effort.”
More than 43 mllion meals will be donated to Feeding America food banks and Action for Healthy Kids through this campaign. Customers can also visit Walmart’s Facebook page to vote for one of 200 communities hardest hit by unemployment. The community that receives the most votes will receive $1 million to help fight hunger while the next 20 communities will each receive $50,000. The page will also have information on how users can donate or volunteer with food banks in their local communities.
“No one in America should go hungry and we are proud to partner with Walmart in this effort,” Vicki Escarra, president and CEO of Feeding America, said. “Through this program, Walmart and its partners are making a powerful impact that will not only address hunger this spring, but will have a lasting effect on the issue of hunger in America.”
In 2010, Walmart committed $2 billion through 2015 to help fight hunger. As part of this commitment, Walmart pledged to donate more than 1.1 billion pounds of food as well as $250 million in grants to support hunger relief organizations. So far, Walmart has contributed more than 594 million pounds of food and $122 million in grants.