- Interstate 107 - http://fm107.com/wrhm -

Luke Bryan Announces Multi-Year Partnership with Cabela’s

Posted By Sarah Wyland On October 16, 2012 @ 4:55 PM In Country Music News | Comments Disabled

Luke Bryan [1]

Luke Bryan photo courtesy of Capitol Nashville.

Luke Bryan [2] has announced a multi-year partnership with Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear. The partnership will center around a series of cross-promotions and collaborations across both Luke and Cabela’s year-round activities. Campaigns will appear in Cabela stores and catalogs as well as online and social media and content collaborations will give fans a behind the scenes look into Luke’s outdoor adventures.

“My love for the outdoors is something that has been a part of me ever since I can remember,” Luke said. “It seems there was never a time when we weren’t hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela’s is such a natural fit for me.”

“Luke is the perfect partner for Cabela’s as he combines a lifelong love of the outdoors along with strong country roots,” Scott Williams, EVP and Chief Marketing/E-Commerce Officer, said. “This passion comes through in everything that Luke does- from his hunting and fishing, to his music. We’re really excited to welcome Luke to the Cabela’s family.”

Cabela’s will also sponsor Luke’s concert tours, beginning with his first-ever headlining tour, Dirt Road Diaries, which kicks off in January. Cabela’s CLUB Visa Members will have access to pre-sale tickets and preferred seats in select markets beginning Monday, October 22, 2012.

[3] [3] [3] ShareThis [3]


Article printed from Interstate 107: http://fm107.com/wrhm

URL to article: http://fm107.com/wrhm/2012/10/luke-bryan-announces-multi-year-partnership-with-cabelas/

URLs in this post:

[1] Image: http://www.gactv.com/gac/ar_az_luke_bryan/article/0,,GAC_30658_5461763,00.html

[2] Luke Bryan: http://www.gactv.com/gac/ar_az_luke_bryan

[3] Image: http://fm107.com/wrhmjavascript:void(0);

Copyright © 2010 Our Three Sons Broadcasting. All rights reserved.