Kenny Chesney has teamed up with Music and Memory, a non-profit organization that brings personalized music players to seniors suffering from Alzheimer’s and dementia. Music has been found to be therapeutic for those suffering from the disease, leading to improved social engagement and quality of life.
As part of his partnership, Kenny recorded a PSA for the organization. Watch the PSA below to learn more about Music and Memory as well as how to help.
To see Music and Memory in action, watch this powerful video: