When Kenny Chesney helped the Wailers finish a song they’d recorded in Jamaica years ago, he never expected the song would serve as inspiration to literally ‘Spread the Love’ in the wake of the Boston Marathon bombings. He worked with the Boston Medical Center to establish the Spread The Love Fund dedicated to helping those who needed prosthetic limbs and post-prosthetic care.
Initially set up for donations, as well as all proceeds from downloads of “Spread The Love,” Kenny wanted to provide fans with another way to show their commitment to helping those affected by the bombings. He has created a t-shirt with his logo in Rastafarian colors with “Spread the Love: A Fund for Boston” over the heart and across the back. All net proceeds go directly to the STL Fund.
“People like to represent,” Kenny said. “They want people to know what they believe in… and I think the people of Boston, after what happened, would take heart knowing America still has them in their thoughts.
“Obviously, there’s the ability to make a much larger financial impact from the t-shirts than the song itself, but more importantly, it creates a community of people who are strong for Boston after something unthinkable happened,” he continued. “I love that about my fans: the No Shoes Nation comes together in the most remarkable ways, and this is one more way they can take their strength and put it to work for people who really need the help.”
The shirts can be purchased through Kenny Chesney’s website. He presented the very first Spread the Love t-shirt to Katie Couric on her nationally syndicated talk show on Monday where he also met several of Boston’s first responders.
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Personally, Kenny is counting his blessings and wants to spread not only love but healing. “We can live in a very dark place based on what’s on the news every single day, and that wouldn’t be crazy,” he said. “But I think people are good… They give back and help where they can… That’s what the song ‘Spread The Love’ is all about: remembering we are good at our core, and what we do makes a difference.”
Kenny will wrap his No Shoes Nation Tour closes with a two-night stand at Foxboro, Mass.’s Gillette Stadium August 23-24, giving Kenny even more of a reason to look forward to playing Boston. The first responders he met at Katie will be his guests at the Friday show.