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Shania Twain Wins Award for Use of Fragrance

Shania Twain

LAS VEGAS, NV – DECEMBER 01: Singer Shania Twain performs during the debut of her residency show ‘Shania: Still the One’ at The Colosseum at Caesars Palace on December 1, 2012 in Las Vegas, Nevada. (Photo by Jeff Bottari/Getty Images)

Shania Twain has been awarded the SMItty Award for Most Innovative Use of Scent Marketing, given to a brand owner who has used scent in a way that is new and unexpected. In Shania’s Las Vegas Show, Shania: Still The One at The Colosseum at Caesars Palace, her own fragrance, Still The One Day and Night, are wafted through the audience and slowly transition into a saloon scent and then the smell of a campfire.

“I’m honored to have received the SMItty Award for the most innovative use of scents in my show, including my new perfume, Still The One Day and Night,” Shania said. “Creating my new show, Shania: Still The One, was artistically fulfilling and receiving this award is yet another level of reward I hadn’t even imagined. I’m proud of this unexpected achievement.”

Shania wrapped up the first run of her 2013 show dates on June 1 and will return back to the Colosseum stage in October. For a full list of performance dates or to purchase tickets visit www.shaniainvegas.com. Shania’s perfume Still The One Day and Night can be purchased at the show’s boutique.

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