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Dierks Bentley’s “I Hold On” Chosen for GAC’s #DearAmerica Campaign

Dierks Bentley

Dierks Bentley photo courtesy of Capitol Nashville.

Earlier this summer we asked you to write or show us in pictures what you love most about and America — and you’ve responded with some great, heartfelt sentiments and incredible photographs! Dierks Bentley’s “I Hold On,” a track from his upcoming Riser album, now provides the soundtrack for our on-air and online #DearAmerica campaign. The song was co-written by Dierks and Brett James.

“This song is probably one of the most personal songs I’ve ever written or recorded, but at the same time it hits a lot of universal themes that I think we can all relate to,” Dierks said. “I’ve really been able to sense that from the fans when I play”I Hold On” out on the road and am really looking forward to seeing what country fans tuning in at home will share.”

“’I Hold On’ is perfect, we knew it immediately!” Jen Leitman, GAC SVP Marketing and Creative, said. “The Dear America campaign is about what we, as Americans, hold onto and believe in about our country and the response has been terrific. Since photos are very much how we communicate now, it was important to find just the right song for the campaign, one that would tie thousands of pictures together and provide a soundtrack.”

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From vacation photos showcasing America’s mountains, oceans and rural back roads to heartfelt images from family reunions, viewers’ submissions are featured in on-air commercials as well as online at gactv.com. Photos can be shared by using #DearAmerica on both Twitter and Instagram or by emailing dearamerica@gactv.com. Photos can also be uploaded to the fan wall on the Great American Country mobile app.

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