Willie Nelson Announces Partnership with Hard Rock International, “Auditions” for Hobbit 2

Willie Nelson is celebrating  his 80th birthday by announcing a partnership with Hard Rock International to launch the limited-edition Willie Nelson Artist Spotlight merchandise program, benefiting the Sustainable Biodiesel Alliance and Animal Welfare Institute. The line includes a men’s t-shirt, a limited edition collector pin as well as an online exclusive pin and a bandana [...] Read More

Sarah Darling’s Partnership with MoonPie Expands to Walmart

Sarah Darling’s partnership with MoonPie has expanded to include include 2,500 Walmart supercenters coast to coast and is also available chain-wide in Save-A-Lot stores. The new Banana Single Decker 6-ct box features Sarah and introduces consumers to an instant win game, which offers daily and monthly winners in addition to a Grand Prize. “Our consumer has [...] Read More

Luke Bryan To Celebrate Spring Break Album Release With TV Appearances

Luke Bryan will celebrate the release of his latest spring break-themed album, Spring Break… Here To Party, out March 5, with a schedule full of television appearances. He will perform on The Ellen DeGeneres Show on March 5, Jimmy Kimmel Live! on March 6 and make his first appearance on Conan on March 14. Luke [...] Read More

Kip Moore Goes Platinum & Plays Conan

Kip Moore’s hit single, “Somethin’ ‘Bout a Truck,” spent two weeks at No. 1 and now, it has been certified platinum for sales of more than one million units. The single’s success is something Kip is still trying to comprehend. “I can’t wrap my head around platinum,” he said. “I had a hard enough time [...] Read More