Watch Trace Adkins’ Live “Tough People Do” Video

Trace Adkins just released his new single, “Tough People Do,” an inspiring song that encourages those who might be going through a hard time to not give up. He has also released a video of a live performance of the song. Trace doesn’t just sing about tough, inspiring people, though. As the host of GAC’s [...] Read More

Great American Heroes with Trace Adkins Premieres Tonight

Tonight on GAC, Trace Adkins will step out of the spotlight in order to shine it on three very deserving heroes in Salina, Kansas. Great American Heroes follows Trace on his nationwide Songs & Stories Tour as he takes time away from the stage to honor everyday people doing extraordinary things in their local communities. [...] Read More

Trace Adkins Spotlights Local Heroes on New GAC Series

Trace Adkins is shining the spotlight on deserving heroes across the country as the host of GAC’s new series, Great American Heroes. The show will follow Trace on his nationwide Songs & Stories tour as he takes a step away from the stage to honor ordinary people doing extraordinary things in their local communities. Great [...] Read More

Trace Adkins Visits Hometown Heroes in Bakersfield

Trace Adkins was in Bakersfield, California for a concert last week, but he made time to visit with some local hometown heroes as part of GAC’s new show, Great American Heroes, which will be hosted by Trace. Cameras rolled Thursday as Trace walked into the Bakersfield Veterans Center, reports KGET. Trace was there to turn [...] Read More

Trace Adkins Partners with Hightower’s Country Smoked Sausage

Trace Adkins has partnered with Louisiana-based, family-run business Hightower’s Country Smoked Sausage as the brand’s spokesperson, reports the Shreveport Times. The company has been run by Marvin Hightower for the last 40 years at a plant located just 16 miles from Trace’s hometown of Sarepta, Louisiana. The sausage is available exclusive at the Brookshire’s grocery [...] Read More