Danielle Peck Studied “Rodeo 101? at the Wrangler NFR

Danielle Peck spent her first trip to this year’s Wrangler National Finals Rodeo with a video crew, capturing a behind-the-scenes look at the rodeo for Roper Apparel & Footwear. She interviewed the Ropers Elite Team, took a tour of the Roper cowboy marketplace and covered the happenings at the Roper Booth at Mandalay Bay. She [...] Read More

York County tourism leader takes West Coast position

The executive director of the Rock Hill York County Convention and Visitors Bureau is leaving to take a job in the northwestern part of the country. The CVB’s Board of Commissioners issued a statement late this morning that said the group is accepting Bennish Brown’s resignation with regrets. Brown was recently selected as the President [...] Read More

Joe Nichols Signs Endorsement Deal With Roper

Joe Nichols has signed a long-term endorsement agreement with western apparel company, Roper. Joe was involved with Roper last year and his work with the brand impressed the company so much that they decided to formalize their relationship. “Roper has had a long tradition of sponsoring cowboys and rodeo personalities and we felt it was [...] Read More